Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -Wealth Navigators Hub
Adidas finally has a plan for its stockpile of Yeezy shoes
Ethermac Exchange View
Date:2025-04-09 23:25:11
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (985)
Related
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- Yes, The Bachelorette's Charity Lawson Has a Sassy Side and She's Ready to Show It
- Warming Trends: Extracting Data From Pictures, Paying Attention to the ‘Twilight Zone,’ and Making Climate Change Movies With Edge
- Facebook parent Meta slashes 10,000 jobs in its 'Year of Efficiency'
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- The Keystone XL Pipeline Is Dead, but TC Energy Still Owns Hundreds of Miles of Rights of Way
- Mega Millions jackpot jumps to $720 million after no winners in Tuesday's drawing
- Travis King's family opens up about U.S. soldier in North Korean custody after willfully crossing DMZ
- Nevada attorney general revives 2020 fake electors case
- How Nick Cannon Honored Late Son Zen on What Would've Been His 2nd Birthday
Ranking
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Boy, 7, killed by toddler driving golf cart in Florida, police say
- Startups 'on pins and needles' until their funds clear from Silicon Valley Bank
- Inside the emerald mines that make Colombia a global giant of the green gem
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Scammers use AI to mimic voices of loved ones in distress
- Yes, The Bachelorette's Charity Lawson Has a Sassy Side and She's Ready to Show It
- Kate Spade 24-Hour Flash Deal: Get This $360 Reversible Tote Bag for Just $89
Recommendation
Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
YouTuber MrBeast Says He Declined Invitation to Join Titanic Sub Trip
In Pennsylvania’s Primary Election, Little Enthusiasm for the Northeast’s Regional Greenhouse Gas Initiative
Deer take refuge near wind turbines as fire scorches Washington state land
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
After 2 banks collapsed, Sen. Warren blames the loosening of restrictions
Biden reassures bank customers and says the failed firms' leaders are fired
The FDIC was created exactly for this kind of crisis. Here's the history